Posts in Documentary Photography
The life of a Veterinarian Practice.

The owner of a country Veterinarian Practice in the lovely village of Debenham in Suffolk recently contacted me to ask if I could produce a series of headshots of their staff members.

Initially, they were looking for headshots to accompany their forthcoming newly re-designed website in preparation for their move to a much larger and modernise premises in the same area. But I thought how wonderful it would be to try and capture the day to day running of this very busy vets practice, producing a visual story based on behind the scenes images, capturing the essence of the Practice and giving their customers a glimpse into the busy world of a country veterinarian Practice.

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Have you ever hugged a tree and enjoyed it?

Every day I routinely check-in with LinkedIn to read and add my own posts, either business related or inspired stories alongside marketing ideas with aim to help further my professional practice. We're all incredibly busy, or are we're keeping up the illusion that we actually are very busy. Personally, I am incredibly busy. For instance two days ago I was in the heart of The City of London checking out location and venues for a corporate law firm photo shoot that I'm doing in a week time. The day was hot, and of course London was busy. The sounds and noise and collided together producing a  constant cacophony as a backdrop to the hustle and bustle of the city.

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Rural Isolation...The unseen Demon

After some research into the farming industry I found a long history of issues involving the subject mental health and Wellbeing. There is a high degree of depression and even suicide amoungst farmers, as a result from rural isolation and other pressures connected with the farming industry.
So initially I was just going to concentrate purely on the farming industry, as this seemed to be one of the more interesting of subjects for my project.

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Why your business must be using the Instagram platform to engage with your clients

Increasingly in our digital day and age, our lives seem to be predominantly centred around our phones, computers and tablets all hooked up to some system of wifi connection. Consequently, we're living or moving through a very visual time; people are looking more than they are reading, so all the more critical that the visual messages represent the majority and humanity. Images that we hope to bring to light, are those that constitute eloquent, genuine, exciting and ethical sensibilities. For commercial businesses, this is of equal importance, in so much as the message you hope to convey, is one that resonates with your audience. Wether you’re using it to promote your own personal brand, charity or promoting a business, incorporating Instagram into your marketing strategy is a must! 

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Photographs From John Ferguson's Photo Archive #1

28 year old Iraqi, Almed Dhlea Aubaldi survived the bombing of the Amiriya bunker in Baghdad by American warplanes, but lost his both his parents, wife and children during the bombing raid. The blast took place in 1991 during the first Gulf war.

Picture by John Ferguson

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Corporate Business Photography - Working with Aspiring Solicitors

I was fortunate to have recently been contacted by a London City firm, Aspiring Solicitors, who got in touch with me inquiring if I would like to provide them with a range of photographic imagery for their marketing and websites. The company definitely lives up to their name, the ethos and business is centred around targeting young undergraduate and postgraduate aspiring solicitors. The company offers mentoring, career advice, academic advice and coaching to students from underrepresented groups.

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People with Odd Jobs… Photo feature Story for the London Metro Newspaper

People with Odd Jobs… Photo feature Story

One of the most pleasing aspect of my job sees me meet and photograph hundreds of different and interesting people; from people working in London’s sewage system, to fashion designers, top sports stars to film and pop stars all over the world. This week I received a call from London’s Metro newspaper to photograph Emma Waddell in Sudbury, Suffolk. Emma used to work as a corporate banker in the city of London for over 30 years. During a break from her job Emma stumbled across the world of Doll’s House and the intricate art of producing elaborate and detailed miniatures for these grand doll’s houses. So struck with the discipline of producing the figures and design of these amazing houses, that an interest and then hobby, soon became a full time occupation. Emma is now one of the counties best interior designers for doll’s houses.

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Diversify Your Visual Message For Your Charity

If you want to get your project or message across to your audience, then hiring the services of a good photographer is paramount for communicating your charities essence or cause. A photographer that understands your ethos, believes in your mission and can visually interpret the right stories which your core audiences can relate to, is priceless. People enjoy seeing diversity, they enjoy seeing stories on different social platforms that ring true, you're giving your audience, and prospective clients the opportunity and confidence to engage and interact with you, which in turn could lead to extra donations and sponsors.

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Two Images Selected as Photo Competitions Winners.

I've recently had the good fortune to have two of my recent photographs selected by two major photographic competitions, with both images taken from the same project which I'm currently collaborating on with the East Suffolk Association for the Blind. All my images from this series are a result of spending a good amount of time with each person connected with the project. Getting to know them, listening to their stories, understanding their fears and anxieties, alongside what also makes them happy and content.

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