Posts in Social Photography
Rural Isolation...The unseen Demon

After some research into the farming industry I found a long history of issues involving the subject mental health and Wellbeing. There is a high degree of depression and even suicide amoungst farmers, as a result from rural isolation and other pressures connected with the farming industry.
So initially I was just going to concentrate purely on the farming industry, as this seemed to be one of the more interesting of subjects for my project.

Read More
Photographs From John Ferguson's Photo Archive #1

28 year old Iraqi, Almed Dhlea Aubaldi survived the bombing of the Amiriya bunker in Baghdad by American warplanes, but lost his both his parents, wife and children during the bombing raid. The blast took place in 1991 during the first Gulf war.

Picture by John Ferguson

Read More
Corporate Business Photography - Working with Aspiring Solicitors

I was fortunate to have recently been contacted by a London City firm, Aspiring Solicitors, who got in touch with me inquiring if I would like to provide them with a range of photographic imagery for their marketing and websites. The company definitely lives up to their name, the ethos and business is centred around targeting young undergraduate and postgraduate aspiring solicitors. The company offers mentoring, career advice, academic advice and coaching to students from underrepresented groups.

Read More
The Ups and Downs of a Commercial Photographer

For me, one significant aspect of being a commercial photographer is my ability to produce professional photography from many varied assignments and commissions. From magazine editorial portraiture to providing lifestyle and 'people' images for the Wildlife Trust, documentary assignments for the Sunday Times Magazine to visual storytelling for charities to corporate shoots for City banks and Law firms. Working in commercial photography allows me to express my vision, utilise my creativity and illustrate my ability and experience in adapting to different disciplines.

Read More
Telling Stories with Words AND Pictures

My photographs helped to promote and highlight the shelter and the foundation's valuable work within this initiative. By telling the resident's individual stories, my pictures help to put a human face to each of these narratives. We really do react to other peoples stories, it enables the viewer, reader, to better connect with each particular individual's account.  We often think communication is achieved just through words, but communicating visually is a natural aspect of life, some say stronger than words as our lives are lived visually. We learn at a young age how to interpret actions, emotions, ideas, and feelings, Through words and pictures, our comprehension is enhanced because we’re seeing the effect that we’re reading in words. If you fail to use the power of good visuals to deliver your organisation's stories, either through video or good photography, you're failing to engage thoroughly with your audiences and ultimately failing to provide your own fundamental important story. 

Read More