Posts in editorial photography
What to know when hiring a professional branding and Lifestyle Photographer

Many self-employed professionals need fresh new work, alongside long term clients. Whether you're connected to the legal profession, construction & property, retail, creative, consultancy work, health or personal care industries, or maybe you're a young sportsperson looking for sponsorship? The ever-growing market for professional business coaches is an industry were trust, knowledge and personality must stand out when connecting with new clients. We now live in a visual age, people are looking more than reading, and as we know, now more than ever, first impressions are critical. Your personal brand is your shop window, so let your customers and clients see your story. I also can include professional photographers this list, I know that if I'm to stand out from an extremely crowded market, it's not just my pictures that gain me new clients, although this is a significant factor; it's also about my personality and how I'm perceived by prospective clients. All of us have stories to tell; we all love to to see and hear others stories, and by introducing new people to our brand, and capturing the inside story of your business, we engage better with our correct targeted audience.

This is where authentic professional produce imagery is all-important, good photography and videography will help you deliver your message, which in turn connects you to your desired clients.    

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The life of a Veterinarian Practice.

The owner of a country Veterinarian Practice in the lovely village of Debenham in Suffolk recently contacted me to ask if I could produce a series of headshots of their staff members.

Initially, they were looking for headshots to accompany their forthcoming newly re-designed website in preparation for their move to a much larger and modernise premises in the same area. But I thought how wonderful it would be to try and capture the day to day running of this very busy vets practice, producing a visual story based on behind the scenes images, capturing the essence of the Practice and giving their customers a glimpse into the busy world of a country veterinarian Practice.

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Have you ever hugged a tree and enjoyed it?

Every day I routinely check-in with LinkedIn to read and add my own posts, either business related or inspired stories alongside marketing ideas with aim to help further my professional practice. We're all incredibly busy, or are we're keeping up the illusion that we actually are very busy. Personally, I am incredibly busy. For instance two days ago I was in the heart of The City of London checking out location and venues for a corporate law firm photo shoot that I'm doing in a week time. The day was hot, and of course London was busy. The sounds and noise and collided together producing a  constant cacophony as a backdrop to the hustle and bustle of the city.

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Rural Isolation...The unseen Demon

After some research into the farming industry I found a long history of issues involving the subject mental health and Wellbeing. There is a high degree of depression and even suicide amoungst farmers, as a result from rural isolation and other pressures connected with the farming industry.
So initially I was just going to concentrate purely on the farming industry, as this seemed to be one of the more interesting of subjects for my project.

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Why your business must be using the Instagram platform to engage with your clients

Increasingly in our digital day and age, our lives seem to be predominantly centred around our phones, computers and tablets all hooked up to some system of wifi connection. Consequently, we're living or moving through a very visual time; people are looking more than they are reading, so all the more critical that the visual messages represent the majority and humanity. Images that we hope to bring to light, are those that constitute eloquent, genuine, exciting and ethical sensibilities. For commercial businesses, this is of equal importance, in so much as the message you hope to convey, is one that resonates with your audience. Wether you’re using it to promote your own personal brand, charity or promoting a business, incorporating Instagram into your marketing strategy is a must! 

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Putting together a Fashion Bridal Gown Photo Shoot.

Location fashion Bridal shoot for designer Louise Bentley designs. I was given five of the designers best selling dresses and tasked with coming up with a series of images for each dress; the dresses all had different styles from each other. The fabrics all gorgeous, high quality, and sewn together with perfection, looked terrific.

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Age should never be a barrier for not doing the things you want most in life.

I’ve recently had the pleasure of being contacted by a charming lady who lives in my local area. Her question to me was “how would I’d like to join her on a new adventure into the world of fashion"? It transpires that Vivienne has started her own fashion label which she intends to launch nationwide this spring. She came across my photography, and "loved it" and wanted to get in touch with me. How could I not be interested in such an exciting request like this? 

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