I decided to show all new clients my old printed portfolio.
Much has been said and will continue to be written and talked about regarding our societal digital footprint and our reliance and near dependency on mobile tablets and smartphones. I'm as guilty or as culpable as the next person when it comes to using or relying on my smartphone and iPad; I even have a smartwatch which hooks up to my smartphone, but please don't ask me why I have all these, I just love them all!
Over the last couple of months, I've been fortunate to have been invited to show and talk about some of my work to prospective clients. This is something that I'm used to and have done many times over the years.
My usual method of showing my work to new clients is via my trusty iPad using an App programme called 'Portfolio'; it's just brilliant. It allows the user to breakdown their list of categories and to show any amount of images from each genre. It works and looks perfect, and it is. But the one thing that it doesn't have is any personality, it's very clinical, efficient and very soulless, and renders my brilliant work :-) to look like just another set of ordinary pictures on another iPad. It's still just an App on a digital machine.
So guess what? I decided to show my new clients my old printed portfolio, and what a difference this has made. It was like a chocolate lover being presented with a large present, opening it up to find their favourite chocolates. They loved the expensive feel of the book, and even the tactile sense of turning the pages, and not knowing what image to expect next. The prints seem to 'pop out' from the pages, the vibrant colours and urgency of the subjects made for a great viewing experience. But one of the best outcomes from the client looking at the prints was the conversation that precipitated each picture or turn of the page, giving me the opportunity to discuss some of the situations or stories behind the photograph.
I've now shown my 'book' twice, and I'm happy to say that I've also started working with both new clients.
Whether it was my printed portfolio or my charming personality, well the juries still out on this, but I'm happy to think it's a combination of the both of them.