Posts tagged environmental portrraits
What to know when hiring a professional branding and Lifestyle Photographer

Many self-employed professionals need fresh new work, alongside long term clients. Whether you're connected to the legal profession, construction & property, retail, creative, consultancy work, health or personal care industries, or maybe you're a young sportsperson looking for sponsorship? The ever-growing market for professional business coaches is an industry were trust, knowledge and personality must stand out when connecting with new clients. We now live in a visual age, people are looking more than reading, and as we know, now more than ever, first impressions are critical. Your personal brand is your shop window, so let your customers and clients see your story. I also can include professional photographers this list, I know that if I'm to stand out from an extremely crowded market, it's not just my pictures that gain me new clients, although this is a significant factor; it's also about my personality and how I'm perceived by prospective clients. All of us have stories to tell; we all love to to see and hear others stories, and by introducing new people to our brand, and capturing the inside story of your business, we engage better with our correct targeted audience.

This is where authentic professional produce imagery is all-important, good photography and videography will help you deliver your message, which in turn connects you to your desired clients.    

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Photographs From John Ferguson's Photo Archive #1

28 year old Iraqi, Almed Dhlea Aubaldi survived the bombing of the Amiriya bunker in Baghdad by American warplanes, but lost his both his parents, wife and children during the bombing raid. The blast took place in 1991 during the first Gulf war.

Picture by John Ferguson

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Diversify Your Visual Message For Your Charity

If you want to get your project or message across to your audience, then hiring the services of a good photographer is paramount for communicating your charities essence or cause. A photographer that understands your ethos, believes in your mission and can visually interpret the right stories which your core audiences can relate to, is priceless. People enjoy seeing diversity, they enjoy seeing stories on different social platforms that ring true, you're giving your audience, and prospective clients the opportunity and confidence to engage and interact with you, which in turn could lead to extra donations and sponsors.

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Two Images Selected as Photo Competitions Winners.

I've recently had the good fortune to have two of my recent photographs selected by two major photographic competitions, with both images taken from the same project which I'm currently collaborating on with the East Suffolk Association for the Blind. All my images from this series are a result of spending a good amount of time with each person connected with the project. Getting to know them, listening to their stories, understanding their fears and anxieties, alongside what also makes them happy and content.

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