OVER THE LAST TEN YEARS OR SO…

Our social media landscape has diversified and expanded to unimaginable expectations, bringing with it both the good & the undesirable side of human nature. The ability to reshape, modify, & inform the way we think & see our lives has moved or altered many of the perspectives we have on life, especially for those over a certain age. 

We make first impressions on others within seconds. 

Who knows where the internet & Ai and all it's platforms will lead us in the next ten years?

As a social documentary & lifestyle portrait and commercial photographer, I see life very visually, I read situations and use my skills as a professional to better highlight these perspectives.   

I tell particular stories in a way that elicits emotion, empathy and engagement towards my subject(s). 
I work to capture the look (images) that best describes your story, being able to depict genuine visual stories is what draws others to you and your brand. 

Take a look at this small selection of images in this link, all produced to draw people in, to look, wonder and to be intrigued by. 

https://www.canva.com/design/DAFxpbn5PWw/L7npkadUL7nIYQMonU7p2g/view?utm_content=DAFxpbn5PWw&utm_campaign=designshare&utm_medium=link&utm_source=editor

But don’t just comment on or about my images below, think for minute,  where do you think Ai and Social media will take us in a few years? Good or bad.

Whether you're a Art director looking at this or an entrepreneur looking for a new set of images that reflect you and your Buisness, why not DM me if you would like to discuss how I can help you with my unique look and photography. 

john Ferguson

I’m an awarding winning editorial and commercial ‘People’ photographer based in both London & Suffolk. I now specialise primarily in Personal Branding photography for a range of commercial and corporate clients. I also work with a variety of entrepreneurial professionals producing creative and contemporary portraiture.

http://www.johnfergusonphoto.com
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Street Photography at the Edinburgh Fringe Festival