MY FRIDAY PHOTO STORIES...Pt 2
My environmental portraits aim to grant equal status to both the subject and the background, connecting the story or narrative - to hold and capture the viewer's attention. For example, this photograph of Baroness Amos, taken over ten years ago, is still a favourite of mine and is included in my portfolio.
Lady Amos was then the Leader of the House of Lords. When I arrived at Valerie's office, which holds a prime position at the House of Lords, I remember being a little disappointed at how dark the room was, very heavy, dark ornate wood panelling and tanned-coloured ceilings, with equally unappealing furniture.
I noticed Valerie's bright pink coat hanging on the back of the door and knew this would make for a strong image against the dark and austere looking room, trying to keep the story simple. But I still wasn't happy with the photographs. Sensing my unease at the images we had just taken, Valerie asked if I needed anything else? I then pointed to a heavy-looking lead & glass door covered by a thin piece of curtain. I asked, "where does this lead to?" I opened the door to find a small balcony overlooking Westminster Abbey; I couldn't have been happier. I managed to produce 5 or 6 great frames from this position. Valeria really loved being photographed overlooking Westminster too, which was a bonus.
We went away, all feeling great after this very successful photo session.
Baroness Amos photographed by John Ferguson for The Black Britannia Photo Exhibition.
As a photographer, you have to take control of the moment. This is even more important, especially when photographing celebrities; like most people, they need direction; you have to think on your feet before they start getting bored and want to wrap up the shoot.
I think my love for environmental portraits comes from my love of communities, culture, subcultures, and minority groups. I also love utilising a photojournalistic or editorial approach to my work.
Could you see yourself photographed in an environment that means something special to you - for your business? Let me know what environment would work best for you. Or whether you'd like an incredible looking portrait of yourself in your favourite location.
Check out the link below to see more about how we might work together.
https://lnkd.in/dd3QYpwD
#Branding #Storytelling #johnfergusonphotography #creative
